Fractional CMO Services to Help You Grow Profitably

In this new stage of your business, it's all about exponential growth (ARR).

I'll help you take the reins on your marketing, reducing friction in your funnel, diversifying your strategy, and ultimately moving your business upmarket.

Why hire a Fractional CMO?

01

You want an expert to be involved as a CMO but without needing to pay the salary of a full-time marketing executive (typically $250k+).

02

You need someone on an interim basis to quarterback all your various marketing and branding initiatives, while you look for a full-time CMO.

03

You need someone who can act as a "general contractor" for a series of marketing and branding initiatives you have going on (or need to start).

Cost-effective access to expert marketing support

First off, congratulations on raising your Series A/B funding! Now you need to take your business (and your marketing!) to the next level. You've likely now got your GTM strategy down-pat, your ICPs defined, and a repeatable revenue strategy that you're looking to advance.

Your VCs are looking for evidence that you can deliver what you promised in your pitch and are looking for you to deliver, well, more.

More growth, more revenue, and more product scalability.

For marketing, they want to see a comprehensive strategy being executed, a growing team, and a repeatable strategy proven to work thus far.

That's exactly what I'm here for.

Who is this for?

You're a Series A/B company in B2B SaaS and have more than $1M in ARR.

You need help hiring a permanent marketing leader and/or someone to step in to lead the team until a full-time person is onboarded.

You're an executive team that isn't seeing results while your marketing costs are rising.

What’s included?

  • Audit existing positioning, brand, and online presence.

    Marketing technology strategy, price negotiation & implementation.

    Website rebrand or restructure to improve your conversion rate.

    Full, detailed marketing plan.

  • Pricing and packaging review & updates.

    Identifying core channels and tactics for success.

    Messaging and content strategy.

    TAM, ICP, and persona development.

  • Developing a partnership strategy.

    Organize regular customer or partner events.

    Manage your current vendors to ensure optimal ROI.

    Coordinate a major product launch.

  • Budget review, outline & tracking (CAC, CLV, etc.).

    Setting OKRs the board/investors will appreciate.

    Full reporting setup and management.

  • Preparation, execution and story-building for your next round of funding.

  • Scaling marketing and sales functions.

    Assisting in hiring a full-time CMO.

    Coaching and mentoring junior marketing employees.

Companies I’ve worked for

Request a free 20-minute consultation call

 Frequently Asked Questions

  • Fractional CMOs, also called Outsourced Chief Marketing Officers, are marketing executive leaders that help define marketing strategy, develop strategic positioning, and ensure company growth.

    Typically, they are strategic marketers with board experience who are still involved in the day-to-day operations of the company but provide the duties of a CMO at a fraction of the cost.

  • Whether you are a startup founder who needs a specialized marketing strategy but doesn't have the budget for full-time employees or a large company executive looking to scale your existing marketing engine, hiring a fractional CMO could be an option that gives you some flexibility and potentially save you money in the long run.

  • An external CMO can improve the company's performance by providing a fresh perspective and additional senior marketing expertise that may not be present in the current executive team. They can also offer more time for founders and executives to focus on wider business issues and operational challenges.

  • Of course! I regularly work alongside existing marketing (and sales) team members to help define a strategic direction, providing guidance and support on reaching KPIs. Depending on your current department, I also assist in building the team and hiring senior members while coaching and mentoring more junior teammates. I can also coordinate between internal teams and agencies, ensuring everyone is aligned.

  • As a fractional CMO, my involvement is typically more hands-on than when I'm acting as an ABM/Marketing Consultant. I will be as closely involved in the day-to-day operations of your marketing division as you'd like. As if I were a full-time Marketing Director/CMO, but without the associated cost and commitment that a full-time employee requires.

  • It depends heavily on the level of expertise and experience the individual has, plus the project scope and length. However, the average hourly rate of a fractional CMO is between $200 to $350, with monthly costs starting from $6,000. Compared to hiring a full-time CMO at an average salary of $250k, a Fractional CMO gives you access to expertise at a more cost-effective price.

Hey there! I’m Mallory

Throughout my career, I have been fortunate to develop B2B marketing functions and implement aggressive growth strategies at companies such as Botify, Deloitte, Adobe, Cloudsmith, and Clearword.

Now I work with B2B SaaS companies and startups as a fractional Chief Marketing Officer, providing cost-effective access to expert marketing support.