Accelerate Revenue Growth with Account-Based Marketing

Looking to bring ABM into your profitable growth strategy? Great!

As a seasoned ABM expert with 12+ years of experience in B2B SaaS, I'll help you focus on the right accounts at the right time, so you effortlessly grow your pipeline, upsell and cross-sell your services, and generate meaningful customer experiences.

Together we will…

01

Maximize your business's relevance among high-value accounts with solid marketing and sales alignment.

02

Streamline and shorten your sales cycle.

03

Deliver consistent customer experiences and expand business through deeper account relationships.

Results from past clients

£104M ARR

With Event ABM

From sales and marketing alignment on five ABM-driven events across the USA and EU.

$200M ARR

With Enterprise Selling & Upsell

Through a strong strategy focused on enterprise accounts, the sales and marketing playbook played heavily on tailored outreach, direct mail, and executive dinners.

$1M ARR

With Startup Product-Led Growth

Through a foundational ABM strategy focusing on deal acceleration for PLG, one startup client went from $250k to $1M ARR in 6 months.

Who is this for?

Startups and small businesses with a customer lifetime value of $20K+ or more.

Companies looking to maximize your business’s relevance among high-value accounts.

Startups and small businesses with a marketing budget of at least $10K+ per month.

What’s included?

  • ABM platform selection (Demandable vs. Terminus vs. Engage vs. Rollworks).

    ABM technology strategy & implementation.

    MAP / CRM foundation workshop.

    Lead lifecycle and lead scoring workshop.

    Campaign operations & segmentation.

    Account-based reporting & analytics.

  • Budget outline & tracking.

    ABM pilot program strategy & orchestration.

    ABM and Demand Generation strategy development.

    Event strategy & foundation (if required).

  • Account identification & target account selection.

    TAM, ICP and persona development (where required).

  • Account-based selling: Initial sales & marketing playbook.

    Sales alert development.

    Advanced nurture sequencing.

  • Content strategy outline & workshop.

    Website personalization guidance.

    Chatbot customization guidance.

  • Consultancy for junior team members.

    Hire and scale internal ABM team.

Companies I’ve worked for

A look inside the service

We'll kick off our work together with a 1-hour foundational workshop to dive deep into where you're currently at and define where you should be. By the end of the session, we'll have set KPIs for the project and your team. Over the following two weeks, we'll hold additional sessions for MAP/CRM setup, lead lifecycle mapping, scoring, and content strategy outlining. We can also include a workshop for event planning and execution where desired.

Part One: Foundational Workshops

I'll craft and deliver your custom ABM strategy. Designed to lay the foundation for growth and help you reach the outlined KPIs, the strategy workbook will come packed with everything you need to orchestrate your first Pilot Program, complement your demand generation activities and create strategic playbooks, so you're fully aligned with sales.

Part Two: Detailed Custom Strategy

A strategy is just one part of successful account-based marketing. Working with me, I'll also ensure you have my proven templates and worksheets to succeed in developing your target account ICP, budgeting, sales, email messaging, reporting, and more.

Part Three: Easy-to-Follow Templates & Worksheets

During our time together, you'll have support from me every step. In addition to the 1-hour workshops, you'll have access to me via email and Slack, and we'll have bi-weekly check-in calls. Towards the end of our work, we'll have a full debrief workshop where I'll ensure your team is fully set to continue implementing an exceptional ABM growth strategy. If you wish to have additional support or coaching for junior team members, we can discuss that in our initial chats.

Part Four: Communication & Access to Mallory

Request a free 20-minute consultation call

 Frequently Asked Questions

  • Loads! We'll discuss your preferred communication methods in our initial chat. Still, the service includes multiple 1-hour workshops, a final debrief workshop, and full access to me via email and Slack throughout our time together. Additional ongoing support can also be included where preferred.

  • It depends on the specifications of where you're at and what you need, but our work together typically ranges from 2-4 months. I'll be able to provide a specific timeline once we have our initial consultation call.

  • I'll need to work with at least one person within your marketing team (it doesn't have to be the most senior).

    Additionally, I'll need to be in touch with at least one sales team member running current growth activities like outreach and discovery calls.

    In some of the initial workshops, I'll also need access to an expert on your product to discuss your buyer personas and market-specific insights. This could also be the same marketer dedicated to your ABM.

  • No, this service sets the foundation for your team to be confident and successful as you begin your ABM journey.

    I'll provide all of the strategy, guidance, and workshops to ensure that once our time together ends, your team is already executing your initial pilot program and seeing results.

    If you would like to discuss the complete execution of your strategy, we can include that in our initial chat.

  • No, you will need to build your tech stack internally. However, I will provide full guidance and workshop with you on which ABM platform is best for you, complimentary tools I recommend across sales and marketing, and assist your team on their implementation.

    I will also be happy to sit in on tool negotiation calls if desired.

  • I've created this service to be completely customized to where you are in your ABM journey, so pricing varies per client. Once we have our initial 20-minute chat, I will provide a full quote. Prices do start at $5,500 per month.

Hey there! I’m Mallory

Throughout my career, I have been fortunate to develop B2B marketing functions and implement aggressive ABM strategies at companies such as Botify, Deloitte, Adobe, Cloudsmith, and Clearword. Leading marketing and sales teams with account-based growth for 12+ years, I've seen it all.

Now I work with B2B SaaS companies and startups as an ABM Advisor, providing proven strategies tailored to your growth goals and cost-effective access to professional marketing support.